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MWSA Review
B.R.A.N.D. Before Your Resume by Graciela Tiscareno-Sato is a 171-page self-help book aimed at a specific audience: Your Marketing Guide for Veterans and Military Service Members Entering Civilian Life. However, the processes described are beneficial to anyone seeking a job or career change. The book relies heavily on the workshops that the author has offered over a decade or more and contains useful exercises.
Review by Nancy Kauffman (June 2021)
Author's Synopsis
B.R.A.N.D. Before Your Resumé is the first book written by a military veteran (turned marketing professional and entrepreneur) for service members and military veterans to craft their forward-looking, AUTHENTIC personal branding.
Student veterans, military spouses, veterans in their first, second, or third career transitions will all learn valuable self-marketing skills, guided by a veteran who knows the transition chaos (and success!) firsthand.
This book is essential if you’re joining the ranks of veterans choosing the entrepreneurship track, if seeking your first career after leaving the active-duty force, or if pursuing your first internship or full-time job after completing your degree as a student veteran.
Readers will complete the “extracting product attributes” exercise, see 25+ examples of great branding created BY veterans Graciela has personally coached, and be able to write their own authentic personal branding to influence their intended target audience.
Graciela teaches the reader a repeatable marketing messaging process that will be useful for years to come.
Those who wish to collaborate live with Graciela, who will coach them to perfecting their branding and/or discussing their business startup idea, will be offered the option to do so.
In this marketing guidebook, Graciela guides you in becoming an epic storyteller of your unique value, long before you write your resumé which she reminds us all is a marketing deliverable. Taking this approach as she did during her career transitions means that your audience for your new forward-looking branding will be so intrigued by your value that they’ll ASK for your resumé!
You’ll be empowered to confidently communicate your value to make things happen, as Graciela did during her transformation from military aviator to technology marketing manager. Graciela freely shares the communication process she followed during her highly successful military-to-civilian transition, in which she was mentored by women veterans every step of the way.
Stop going at it alone.
And most importantly, stop listening to those pushing you into writing your resumé (or worse yet your LinkedIn profile) before you’ve done the essential work to understand your personal values and interests, your value to civilian organizations and the target audience you need to attract.
Learn to "B.R.A.N.D. Before Your Resumé" with a marketing-savvy fellow veteran at your side.
ISBN/ASIN: 978-0997309065,
Book Format(s): Hard cover, Kindle, ePub/iBook
Review Genre: Nonfiction—How to/Business
Number of Pages: 185