Wendy was the presenter for an MWSA Writers Education Zoom session covering website FUNdamentals.

Learn more about Wendy (from her website’s About Me page)

I started working as a reporter and was the managing editor of health care magazines 20+ years ago. I segued into business-to-business advertising and then to public relations.

Early on, I found I could write not only clinical materials but also for the lay public. Indeed, I found I had a definite knack for "consumer-speak," a skill that is lacking among most medical writers.

​And thanks to my work in editorial, I’ve also honed my skill in strategy and market analysis. After all, how can you keep a magazine successful if you can’t analyze the changes your audience is facing—and adapt your content accordingly? I brought this “What’s the Story?” (always truthful) mindset into advertising and PR and it was that which led to my consistently creating successful marketing campaigns and rescuing failing ones.

​Find out more now. (For a fun marketing story when you call, ask about the Gestational Diabetes pitch restructure. It meant the difference between luring only two reporters at a luncheon and bringing in nearly 30.)

Have a look at Wendy’s slide presentation below, or visit her website:

https://www.wmmedcomm.com/